The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Points: 10.0
Concepcion
Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
Points: 10.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
The Dilemma
Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Points: 10.0
The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo Client: Heineken Category: Experiential / Live Events
Points: 10.0
Doppelgängers Tourist
Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
Anamorphose
Agency: DigitasLBi France / Paris Client: Ruinart Category: Innovation in Design / Motion Graphics
Points: 10.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo Client: Nike Category: Branding / Brand Installations
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Points: 10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Davivienda
Title:
Concepcion
Category:
Use of Technology
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0