The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Holoquarium
Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Points: 5.0
Smith Brunch Menu
Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Points: 5.0
Concepcion
Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
Points: 5.0
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Points: 5.0
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
Points: 5.0
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Points: 5.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Points: 5.0
Fencing
Agency: Saatchi & Saatchi Canada / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Points: 5.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
Points: 5.0
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Points: 5.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners
Points: 5.0
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Roller Coaster
Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Points: 5.0
Apartment Stores
Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Applications
Points: 5.0
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Points: 5.0
Special Sponsors
Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Points: 5.0
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Alpargatas - Mizuno Category: Gaming
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Photo Without Borders
Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice
Points: 5.0
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Use of Technology
Points: 5.0
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Points: 5.0
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Museum of Contemporary Art Brochure
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
Points: 5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Brunch Menu
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepcion
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Special Olympics Colombia
Title:
Special Sponsors
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Alpargatas - Mizuno
Title:
It’s Time To Shine Challenge
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Brochure
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
