The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 75.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 75.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Points: 25.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single
Points: 25.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Points: 15.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 15.0
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
Points: 15.0
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Points: 15.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
Points: 15.0
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
Points: 10.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 10.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
Points: 10.0
Brunch Your Way
Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Points: 2.0
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London Client: Refuge Category: Music Videos
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events
Points: 2.0
Blink: A language of love through light
Agency: SapientRazorfish / Chicago Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D
Points: 2.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Points: 2.0
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 2.0
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Points: 2.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Television / Long Form - Campaign
Points: 2.0
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
Points: 2.0
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
Points: 2.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Points: 2.0
PS VR "Skyrim"
Agency: BBH / New York Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Points: 2.0
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
Points: 2.0
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
Points: 2.0
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
Points: 2.0
Quill
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Points: 2.0
Telegraph
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Points: 2.0
Typewriter
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Points: 2.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign
Points: 2.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
Points: 2.0
Drive-Thruck
Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Drive-Thruck
Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Writing - Single or Campaign
Points: 2.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
75.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
75.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Nutcase
Title:
History
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Ronald McDonald House Charities
Title:
Blink: A language of love through light
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Diesel
Title:
Go With The Flaw
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Diesel
Title:
Keep The World Flawed
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
PlayStation
Title:
PS VR "Skyrim"
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nutcase
Title:
History
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nutcase
Title:
History
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
