The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Publicis

Client

Title

Category

Award

Points

It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 75.0
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single Points: 75.0
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single Points: 25.0
It's Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 25.0
It's a Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Long Form - Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema Points: 25.0
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign Points: 25.0
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign Points: 25.0
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single Points: 25.0
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR) Points: 15.0
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 15.0
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single Points: 15.0
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single Points: 15.0
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign Points: 15.0
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR) Points: 10.0
It's Yet Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 10.0
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget Points: 10.0
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR) Points: 10.0
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign Points: 10.0
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign Points: 10.0
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct Points: 10.0
Brunch Your Way Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single Points: 2.0
Frances - Grow Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London Client: Refuge Category: Music Videos Points: 2.0
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events Points: 2.0
Blink: A language of love through light Agency: SapientRazorfish / Chicago Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D Points: 2.0
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online Points: 2.0
It's a Valentine's Day Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 2.0
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single Points: 2.0
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Television / Long Form - Campaign Points: 2.0
Go With The Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single Points: 2.0
Keep The World Flawed Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single Points: 2.0
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign Points: 2.0
PS VR "Skyrim" Agency: BBH / New York Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single Points: 2.0
History - Dragon Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single Points: 2.0
History - Lion Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single Points: 2.0
History - Octopus Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single Points: 2.0
Quill Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single Points: 2.0
Telegraph Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single Points: 2.0
Typewriter Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single Points: 2.0
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign Points: 2.0
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign Points: 2.0
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single Points: 2.0
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 2.0
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 2.0
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign Points: 2.0
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign Points: 2.0
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Writing - Single or Campaign Points: 2.0
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign Points: 2.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Gold Pencil

75.0

Samsung

Ostrich

Craft - Visual Effects / Single

2018 Moving Image Craft Gold Pencil

75.0

National Down Syndrome Society

C21 Restaurant

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad

Television / Long Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Innovation in Film / Television / Cinema

2018 Film Gold Pencil

25.0

IKEA

The IKEA Human Catalogue

Branded Social Post / Campaign

2018 Social Media Gold Pencil

25.0

Billboard

Inspirations

Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Writing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Samsung

Ostrich

Craft - Animation / Single

2018 Moving Image Craft Gold Pencil

25.0

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

2018 Branded Entertainment Silver Pencil

15.0

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

2018 Film Silver Pencil

15.0

FILM SUEZ

Slumber

Television / Long Form - Single

2018 Film Silver Pencil

15.0

Diesel

Keep The World Flawed

Television / Long Form - Single

2018 Film Silver Pencil

15.0

City of Buenos Aires

Don't Text and Drive

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Silver Pencil

15.0

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

2018 Interactive Bronze Pencil

10.0

Procter & Gamble - Tide

It's Yet Another Tide Ad

Television / Short Form - Single

2018 Film Bronze Pencil

10.0

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

2018 Film Bronze Pencil

10.0

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

2018 Mobile Bronze Pencil

10.0

Nutcase

History

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

2018 Print & Outdoor Bronze Pencil

10.0

Nutcase

History

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Bronze Pencil

10.0

IKEA

The IKEA Human Catalogue

Innovation in Direct

2018 Direct Marketing Bronze Pencil

10.0

Smith Restaurant + Bar

Brunch Your Way

Branding / Collateral Item - Single

2018 Design Merit Award

2.0

Refuge

Frances - Grow

Music Videos

2018 Branded Entertainment Merit Award

2.0

Carrefour

Black Supermarket

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

Ronald McDonald House Charities

Blink: A language of love through light

Experimental / Internal Projects / R&D

2018 Intellectual Property Merit Award

2.0

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

2018 Cross-Platform Merit Award

2.0

Procter & Gamble - Tide

It's a Valentine's Day Tide Ad

Television / Short Form - Single

2018 Film Merit Award

2.0

Diesel

Go With The Flaw

Television / Long Form - Single

2018 Film Merit Award

2.0

Billboard

Inspirations

Television / Long Form - Campaign

2018 Film Merit Award

2.0

Diesel

Go With The Flaw

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Diesel

Keep The World Flawed

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

2018 Film Merit Award

2.0

PlayStation

PS VR "Skyrim"

Online Films & Video / Pre-Roll Video - Single

2018 Film Merit Award

2.0

Nutcase

History - Dragon

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

Nutcase

History - Lion

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

Nutcase

History - Octopus

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

City of Buenos Aires

Quill

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

City of Buenos Aires

Telegraph

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

City of Buenos Aires

Typewriter

Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

2.0

Nutcase

History

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

City of Buenos Aires

Don't Text and Drive

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

2018 Print & Outdoor Merit Award

2.0

Carrefour

Black Supermarket

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Merit Award

2.0

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Merit Award

2.0

Leica

Hostage of Memory

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

City of Buenos Aires

Don't Text and Drive

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Leica

Hostage of Memory

Craft / Writing - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Nutcase

History

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

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