The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Points: 25.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
Points: 25.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Cinema Advertising
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Television / Long Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Points: 25.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
Points: 15.0
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Points: 15.0
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
Points: 15.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 15.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Points: 15.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Points: 10.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 10.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
Points: 10.0
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Points: 10.0
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
Points: 2.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Immersive / Events
Points: 2.0
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo Client: Skol Category: Influencer Marketing / Episodic
Points: 2.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Innovation in Moving Image Craft / Visual
Points: 2.0
One Night
Agency: Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London Client: The Absolut Company Category: Craft - Visual Effects / Single
Points: 2.0
Join The Team
Agency: Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles Client: Toyota Category: Craft - Cinematography / Single
Points: 2.0
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo Client: Toyota Category: Craft - Editing / Single
Points: 2.0
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Craft - Direction / Single
Points: 2.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 2.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Integrated Campaign
Points: 2.0
Black Supermarket
Agency: Carrefour / Paris Client: Carrefour Category: Events & Experiential
Points: 2.0
Marias vs Maria
Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
Points: 2.0
Marias vs Maria
Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
Points: 2.0
Beer and Food. Good Together
Agency: The Community / London Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Points: 2.0
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Points: 2.0
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Writing - Single or Campaign
Points: 2.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Drive-Thruck
Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Drive-Thruck
Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nutcase
Title:
History
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Cross-Platform / Integrated Branding
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Skol
Title:
Skolors
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
The Absolut Company
Title:
One Night
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Toyota
Title:
Join The Team
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Toyota
Title:
Good Odds
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Diesel
Title:
Go with the Flaw
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
British Beer and Pub Alliance
Title:
Beer and Food. Good Together
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nutcase
Title:
History
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
