The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Points: 25.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
Points: 15.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Creative Effectiveness
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Points: 15.0
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
Points: 15.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Points: 15.0
Poster Bank
Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Single
Points: 15.0
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Multi-Channel
Points: 15.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Reputation Management
Points: 15.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Points: 10.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 10.0
MOCA
Agency: Leo Burnett / Toronto Client: Museum Of Contemporary Art Category: Branding / Rebranding
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
Points: 10.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
Points: 10.0
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Under 100K Budget
Points: 10.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Points: 2.0
Sandwiches for Life
Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
Points: 2.0
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Items
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble Category: Integrated Campaign
Points: 2.0
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble Category: Co-Promotions
Points: 2.0
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Logo
Points: 2.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Integrated Campaign
Points: 2.0
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
Points: 2.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Points: 2.0
Make My Idea
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Social Engagement / User-Generated Content
Points: 2.0
Subway - Rebranding
Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Rebranding
Points: 2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Social Channel
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Branding / Branded Item
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Museum Of Contemporary Art
Title:
MOCA
Category:
Branding / Rebranding
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Live Webcast
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Digital Games
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
The time we have left
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Co-Promotions
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Australia
Title:
Make My Idea
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Subway
Title:
Subway - Rebranding
Category:
Branding / Rebranding
Award:
2019 Design Merit Award
Points:
2.0
