The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Iceberg
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 25.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Points: 25.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Points: 25.0
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
The Times Jubilee Campaign
Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
Points: 15.0
Croquettes
Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Points: 15.0
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
The Most Popular Song
Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Points: 15.0
Pelicans
Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Cable Effects: Set 2
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Points: 10.0
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Points: 10.0
Puzzles
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Buffalo
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Points: 5.0
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Points: 5.0
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Points: 5.0
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Newspaper / Small Space Print - Campaign
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Magazine / Full Page or Spread - Single
Points: 5.0
BHF - Mini Vinnie
Agency: Grey / London Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
Points: 5.0
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
Points: 5.0
Iceberg-China
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Germany
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
Points: 5.0
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
Points: 5.0
Funeral
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Points: 5.0
Pelicans
Agency: Y&R / Dubai Client: Harvey Nichols Category: Out Of Home / Billboards - Single
Points: 5.0
Platoon
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Points: 5.0
Wig Shop
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Cable Effects: Set 1
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon Client: Yahoo India Category: Out Of Home / Billboards - Campaign
Points: 5.0
Worse Than, Better Than
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Civilization-Rome
Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Newspaper / Small Space Print - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Cable Effects: Set 1
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Worse Than, Better Than
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
