The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

WPP

The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook Points: 25.0

Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality Points: 25.0

Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games Points: 25.0

World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook Points: 15.0

Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook Points: 15.0

World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Websites / Social Networks/Community Points: 15.0

Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality Points: 15.0

Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design Points: 15.0

WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design Points: 15.0

Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality Points: 15.0

The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single Points: 15.0

Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games Points: 15.0

Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook Points: 10.0

Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality Points: 10.0

WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design Points: 10.0

Pothole Season Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion Points: 10.0

Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities Points: 10.0

Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit Points: 10.0

Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single Points: 10.0

Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics Points: 10.0

Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Websites / Consumer Goods Points: 5.0

The World's Deepest Site Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods Points: 5.0

Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging Points: 5.0

The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging Points: 5.0

MagazineYou Agency: Ogilvy Brasil / São Paulo Client: Magazine Luiza Category: Websites / E-Commerce Points: 5.0

Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook Points: 5.0

20things 2011 Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook Points: 5.0

Nike#WinAgainstTheElements Agency: AKQA / Shanghai Client: Nike Category: Websites / Social Networks/Community Points: 5.0

Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods Points: 5.0

Castor Gigashelf Agency: TAXI Canada / Toronto Client: Castor Design Category: Mobile Applications/Sites / Durable Goods Points: 5.0

The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Information Architecture Points: 5.0

Road Mode Agency: George Patterson Y&R / Melbourne Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 5.0

Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: User Experience Design / Interaction Design Points: 5.0

Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: User Experience Design / Interaction Design Points: 5.0

MTV Under The Thumb Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities Points: 5.0

Nokia Lumia Augmented Reality Agency: VML / Kansas City Client: Nokia Category: Interactive Advertising / Augmented Reality Points: 5.0

The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Usability Points: 5.0

Scroll Up Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single Points: 5.0

Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Sprite Shower Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Ugokidase Tokyo Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Yes, Virginia The Musical Agency: JWT / New York Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Dance to Draw X AF1 Agency: Ogilvy & Mather / Taipei Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0

Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0

Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0

Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0

Thanks A Million Agency: Grey / New York Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single Points: 5.0

The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single Points: 5.0

The One Show

Year

Year

2013

2013

Discipline

Discipline

Interactive

Interactive

Award

Award

All

All

Year

2013

Year

2013

#

One ShowHolding Company Rankings

WPP

Client

Title

Category

Award

Points

Client: Unilever

Title: The Dove Ad Makeover

Category: Social Media / Best Use of Social Media/Facebook

Award: 2013 Interactive Gold Pencil

Points: 25.0

Client: Defence Force Recruiting

Title: Mobile Medic

Category: Mobile Applications/Sites / Augmented Reality

Award: 2013 Interactive Gold Pencil

Points: 25.0

Client: Volkswagen South Africa

Title: Street Quest

Category: Mobile Applications/Sites / Branded Games

Award: 2013 Interactive Gold Pencil

Points: 25.0

Client: Missing Children Society of Canada

Title: World's Most Valuable Social Network

Category: Social Media / Best Use of Social Media/Facebook

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: Volkswagen South Africa

Title: Street Quest

Category: Social Media / Best Use of Social Media/Facebook

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: Missing Children Society of Canada

Title: World's Most Valuable Social Network

Category: Websites / Social Networks/Community

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: Johnson & Johnson / Band-Aid

Title: Band-Aid Magic Vision

Category: Mobile Applications/Sites / Augmented Reality

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: Google

Title: Chrome Experiment: Ramayana

Category: User Experience Design / Visual Design

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: World Wildlife Fund

Title: WWF Together App

Category: User Experience Design / Interaction Design

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: Defence Force Recruiting

Title: Mobile Medic

Category: Interactive Advertising / Augmented Reality

Award: 2013 Interactive Silver Pencil

Points: 15.0

Client: IKEA

Title: The Worlds Smallest IKEA Store

Category: Interactive Advertising / Banners - Fixed Space - Single

Award: 2013 Interactive Silver Pencil

Points: 15.0

One Show
Holding Company Rankings

Client:
Unilever

Title:
The Dove Ad Makeover

Category:
Social Media / Best Use of Social Media/Facebook

Award:
2013 Interactive Gold Pencil

Points:
25.0

Client:
Defence Force Recruiting

Title:
Mobile Medic

Category:
Mobile Applications/Sites / Augmented Reality

Award:
2013 Interactive Gold Pencil

Points:
25.0

Client:
Volkswagen South Africa

Title:
Street Quest

Category:
Mobile Applications/Sites / Branded Games

Award:
2013 Interactive Gold Pencil

Points:
25.0

Client:
Missing Children Society of Canada

Title:
World's Most Valuable Social Network

Category:
Social Media / Best Use of Social Media/Facebook

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Volkswagen South Africa

Title:
Street Quest

Category:
Social Media / Best Use of Social Media/Facebook

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Missing Children Society of Canada

Title:
World's Most Valuable Social Network

Category:
Websites / Social Networks/Community

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Johnson & Johnson / Band-Aid

Title:
Band-Aid Magic Vision

Category:
Mobile Applications/Sites / Augmented Reality

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Google

Title:
Chrome Experiment: Ramayana

Category:
User Experience Design / Visual Design

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
World Wildlife Fund

Title:
WWF Together App

Category:
User Experience Design / Interaction Design

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Defence Force Recruiting

Title:
Mobile Medic

Category:
Interactive Advertising / Augmented Reality

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
IKEA

Title:
The Worlds Smallest IKEA Store

Category:
Interactive Advertising / Banners - Fixed Space - Single

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Volkswagen South Africa

Title:
Street Quest

Category:
Websites / Branded Games

Award:
2013 Interactive Silver Pencil

Points:
15.0

Client:
Alzheimer's Disease International

Title:
Donate your Facebook timeline for world Alzheimer's day

Category:
Social Media / Best Use of Social Media/Facebook

Award:
2013 Interactive Bronze Pencil

Points:
10.0

Client:
Volvo

Title:
Volvo In Every Car

Category:
Mobile Applications/Sites / Augmented Reality

Award:
2013 Interactive Bronze Pencil

Points:
10.0

Client:
World Wildlife Fund

Title:
WWF Together App

Category:
User Experience Design / Visual Design

Award:
2013 Interactive Bronze Pencil

Points:
10.0

Client:
TAXI

Title:
Pothole Season

Category:
Mobile Applications/Sites / Self-Promotion

Award:
2013 Interactive Bronze Pencil