The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Points: 10.0
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow Client: Sanofi Category: User Experience Design - Mobile / Utility
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
Points: 10.0
We Are Fire
Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Points: 10.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
Points: 10.0
Never Stop Discovering
Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing
Points: 10.0
Ranger User’s Manual
Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
Points: 10.0
Rain-Codes
Agency: Geometry Global / Hong Kong Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Points: 10.0
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
Points: 10.0
House of Mamba
Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations
Points: 10.0
Return of the Ashes
Agency: Ogilvy Group Thailand / Bangkok Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Shell Make The Future
Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Lucozade Category: Radio / Consumer - Campaign
Points: 10.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Points: 10.0
Lost
Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
Points: 10.0
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Okay, Bye
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 10.0
La Maison Des Carrés
Agency: AKQA / Paris Client: Hermes Category: Websites / E-Commerce
Points: 10.0
See you do snore
Agency: Grey Canada / Toronto Client: GSK Category: Innovation in Radio / Single
Points: 10.0
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio Craft / Scriptwriting
Points: 10.0
Van Gogh
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Points: 10.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Points: 10.0
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
Points: 10.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
US Open Sessions
Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000 Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
Points: 10.0
Nike SB 2.0
Agency: Mutual Mobile / Austin Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Lien Foundation
Title:
Take the Final Bow
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Never Stop Discovering
Category:
Craft / Editing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
House of Mamba
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Caran Dache & Forest Control / HHK Intertrade Co., Ltd.
Title:
Return of the Ashes
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Lucozade
Title:
Give Me Strength
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Websites / Cosmetics, Toiletries & Personal Care
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Cruz Roja Chilena
Title:
Lost
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Hermes
Title:
La Maison Des Carrés
Category:
Websites / E-Commerce
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Suntory
Title:
Lucozade - Teleconference
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Websites / Services
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Hamleys
Title:
Van Gogh
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Award:
2015 Film Bronze Pencil
Points:
10.0