The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Points: 75.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Points: 25.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Points: 25.0
Not Allowed
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Points: 25.0
Mein Kampf - Against Racism
Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web
Points: 25.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Points: 25.0
#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 25.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 25.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Points: 15.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 15.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Points: 15.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 15.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 15.0
Slide
Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
Points: 15.0
Fountain Against Torture
Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Points: 15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Gold Pencil
Points:
75.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Listen
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Web / Web
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lexus International
Title:
Slide
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
