The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions Points: 75.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand Points: 25.0
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions Points: 25.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising Points: 25.0
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing Points: 25.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 25.0
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 25.0
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single Points: 25.0
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video Points: 25.0
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single Points: 25.0
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single Points: 25.0
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single Points: 25.0
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign Points: 25.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications Points: 25.0
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction Points: 25.0
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction Points: 25.0
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction Points: 25.0
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign Points: 25.0
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web Points: 25.0
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design Points: 25.0
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services Points: 25.0
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 25.0
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying Points: 25.0
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single Points: 15.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design Points: 15.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design Points: 15.0
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design Points: 15.0
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series Points: 15.0
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising Points: 15.0
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary Points: 15.0
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos Points: 15.0
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile Points: 15.0
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content Points: 15.0
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online Points: 15.0
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content Points: 15.0
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 15.0
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D Points: 15.0
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture Points: 15.0
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture Points: 15.0

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

2016 Responsive Environments Gold Pencil

75.0

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

2016 Design Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

National Football League

Super Bowl Babies

Consumer - Music / Creative Use of Music Supporting a Brand

2016 Branded Entertainment Gold Pencil

25.0

Talwar Traders

Life Saving Dot

CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Gold Pencil

25.0

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

25.0

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Gold Pencil

25.0

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

25.0

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Gold Pencil

25.0

National Football League

Listen

CSR - Television / Television (Any Length) - Single

2016 Film Gold Pencil

25.0

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

2016 Film Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

25.0

Twitter

The 2008 China Earthquake

Consumer - Collateral / Posters - Single

2016 Print & Outdoor Gold Pencil

25.0

Twitter

The Osama Bin Laden Raid

Consumer - Collateral / Posters - Single

2016 Print & Outdoor Gold Pencil

25.0

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

2016 Print & Outdoor Gold Pencil

25.0

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Gold Pencil

25.0

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

2016 Print & Outdoor Gold Pencil

25.0

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral / Collateral

2016 Print & Outdoor Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

Twitter

The 2008 China Earthquake

Craft - Art Direction / Art Direction

2016 Print & Outdoor Gold Pencil

25.0

Twitter

The Osama Bin Laden Raid

Craft - Art Direction / Art Direction

2016 Print & Outdoor Gold Pencil

25.0

Twitter

The Birth of the Royal Baby

Craft - Art Direction / Art Direction

2016 Print & Outdoor Gold Pencil

25.0

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

25.0

Usher

Don't Look Away

CSR - Web / Web

2016 UX / UI Gold Pencil

25.0

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

2016 UX / UI Gold Pencil

25.0

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Gold Pencil

25.0

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Gold Pencil

25.0

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

2016 Public Relations Gold Pencil

25.0

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

2016 Design Silver Pencil

15.0

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Silver Pencil

15.0

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Silver Pencil

15.0

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

2016 Design Silver Pencil

15.0

Toronto PFLAG

Shedding Light on What Matters

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

2016 Design Silver Pencil

15.0

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Advertising / Advertising

2016 Interactive Silver Pencil

15.0

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

2016 Branded Entertainment Silver Pencil

15.0

Unilever

The Softtest

Consumer - Online / Short Form Videos

2016 Branded Entertainment Silver Pencil

15.0

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

2016 Branded Entertainment Silver Pencil

15.0

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Silver Pencil

15.0

Philips Norelco

#MakeYouHappen

CSR - Branded Online / Branded Online

2016 Branded Entertainment Silver Pencil

15.0

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

2016 Branded Entertainment Silver Pencil

15.0

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Silver Pencil

15.0

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

2016 Intellectual Property Silver Pencil

15.0

Glade

Museum of Feelings

Consumer - Architecture / Architecture

2016 Responsive Environments Silver Pencil

15.0

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

2016 Responsive Environments Silver Pencil

15.0

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