The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Not Allowed
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 25.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Points: 25.0
Ellee Mae
Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Points: 15.0
Ellee Mae
Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 15.0
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Points: 15.0
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Points: 15.0
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Points: 15.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
#CoverTheAthlete
Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
Points: 5.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Points: 5.0
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 5.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Points: 5.0
Find Your Flow
Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Points: 5.0
Christmas Break
Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
Points: 5.0
What If?
Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Pianist
Agency: SANTO / Buenos Aires Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Old Car Commercials
Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 5.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Points: 5.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Points: 5.0
JW Theaterproductions
Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
Points: 5.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Points: 5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Listen
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Usher
Title:
Don't Look Away
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Lenor "Odes to Clothes - Skirt"
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
NASCAR
Title:
What If?
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Diageo
Title:
Pianist
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Merit Award
Points:
5.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
J. Walter Thompson Amsterdam
Title:
JW Theaterproductions
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Award:
2016 Film Merit Award
Points:
5.0