The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 15.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Points: 15.0
Feel Every Smile
Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Points: 5.0
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Points: 5.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Rabbit Race
Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Points: 5.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Seelight
Agency: Hungry Boys / Moscow Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Tiger Challenge
Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Seelight
Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0