The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Points: 25.0
Mein Kampf - Against Racism
Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Points: 15.0
Volkswagen "The Car That Takes You Places"
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 15.0
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 10.0
Rabbit Race
Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 10.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Points: 10.0
Closed for Inventory
Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Yellow
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Black
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Closed for Inventory
Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
500 Years of Stories
Agency: Grey / London Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Powerade - Workout Billboards
Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Points: 5.0
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 5.0
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 5.0
Bones
Agency: Ogilvy Group Thailand / Bangkok Client: WWF-Thailand Category: CSR - Publications / Publications
Points: 5.0
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi Client: X News Category: CSR - Publications / Publications
Points: 5.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Publications / Publications
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral / Collateral
Points: 5.0
The 11 Initiative
Agency: Ogilvy / New York Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Non-Profit - Publications / Publications
Points: 5.0
Which One
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
Points: 5.0
Priceless Traps
Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral / Collateral
Points: 5.0
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Non-Profit - Collateral / Collateral
Points: 5.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Volkswagen "The Car That Takes You Places"
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - Bruce Willis
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - Tilda Swinton
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - George Clooney
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF-Thailand
Title:
Bones
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Aetna
Title:
The 11 Initiative
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
