The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 15.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 15.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Points: 10.0
Airlift Drift
Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Points: 10.0
Actual Reality
Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
Points: 5.0
Netflix Fest
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
Beer Tooth Implant
Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
Mein Kampf - Against Racism
Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Points: 5.0
Miserable in Puerto Rico
Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Points: 5.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
The Tweeting Pothole
Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Pennzoil
Title:
Airlift Drift
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Fest
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
CCU - Compañía Cervecerías Unidas
Title:
Beer Tooth Implant
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Puerto Rico Tourism Company
Title:
Miserable in Puerto Rico
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0