The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
#CoverTheAthlete
Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 10.0
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 10.0
Rabbit Race
Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Points: 10.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Points: 10.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Points: 10.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Airlift Drift
Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Points: 10.0
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
My Last Day
Agency: Ogilvy & Mather / Amsterdam Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 10.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Points: 10.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Points: 10.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Points: 10.0
Le Big Swim
Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Pennzoil
Title:
Airlift Drift
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Lucozade
Title:
Lucozade Energy Drink - Night Before the Project
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0