The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 100.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo Points: 75.0
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 75.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product Points: 75.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising Points: 75.0
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations Points: 75.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners Points: 75.0
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series Points: 25.0
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Design / Print Design Points: 25.0
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content Points: 25.0
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations Points: 25.0
MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Online Films & Video / Short Form - Single Points: 25.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online Points: 25.0
MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Under 100K Budget Points: 25.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility Points: 25.0
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio Points: 25.0
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building Points: 25.0
Remumber Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + Missing Children Europe / Brussel Client: Missing Children Europe Category: Mobile / Utility Points: 25.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing Points: 25.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct Points: 25.0
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion Points: 15.0
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single Points: 15.0
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series Points: 15.0
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series Points: 15.0
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners Points: 15.0
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization Points: 15.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content Points: 15.0
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product Points: 15.0
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding Points: 15.0
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology Points: 15.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology Points: 15.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration Points: 15.0
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign Points: 15.0
THE LIVE FISH PACK Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 15.0
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single Points: 15.0
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 15.0
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign Points: 15.0
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline Points: 15.0
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio Points: 15.0
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content Points: 15.0
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai Client: Nestlé Middle East Category: Mobile / User Experience Points: 15.0
Open House Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential Points: 15.0
adidas Originals - Future Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional Points: 15.0
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct Points: 15.0
Tribeca Film ReActor Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations Points: 10.0
Ghost in the Machine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single Points: 10.0
A Raisin in the Sun Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single Points: 10.0
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Series Points: 10.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Gold Pencil

100.0

Amnesty International

The Refugee Nation

Branding / Logo

2017 Design Gold Pencil

75.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

75.0

Volvo Cars

Roam Delivery

Digital Product

2017 Intellectual Property Gold Pencil

75.0

Swedish Tourist Association

The Swedish Number

Mobile Advertising

2017 Mobile Gold Pencil

75.0

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

2017 Public Relations Gold Pencil

75.0

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Gold Pencil

75.0

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

2017 Design Gold Pencil

25.0

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Design / Print Design

2017 Design Gold Pencil

25.0

ALLIANZ

AMATEUR REPLAY

User-Generated Content

2017 Branded Entertainment Gold Pencil

25.0

ING Nederland

The Next Rembrandt

Experiential / Installations

2017 Cross-Platform Gold Pencil

25.0

MACMA

MANBOOBS4BOOBS

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Morton Salt

The One Moment

Innovation in Film / Online

2017 Film Gold Pencil

25.0

MACMA

MANBOOBS4BOOBS

Under 100K Budget

2017 Film Gold Pencil

25.0

Volvo Cars

Roam Delivery

Utility

2017 Mobile Gold Pencil

25.0

ING Nederland

The Next Rembrandt

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Gold Pencil

25.0

Klara

Klarafy

Innovation in Radio

2017 Radio Gold Pencil

25.0

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Missing Children Europe

Remumber

Mobile / Utility

2017 UX / UI Gold Pencil

25.0

Swedish Tourist Association

The Swedish Number

Digital / Social Media & Viral Marketing

2017 Direct Marketing Gold Pencil

25.0

Swedish Tourist Association

The Swedish Number

Innovation in Direct

2017 Direct Marketing Gold Pencil

25.0

Webby Awards

Typevoice

Typography / Dynamic / In Motion

2017 Design Silver Pencil

15.0

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

2017 Design Silver Pencil

15.0

Casa Luker

Lifesaver Backpack

Promotional / Promotional Items - Single or Series

2017 Design Silver Pencil

15.0

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

2017 Design Silver Pencil

15.0

Cheapflights

Drag, drop and go

Online Advertising / Banners

2017 Interactive Silver Pencil

15.0

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

2017 Interactive Silver Pencil

15.0

Swedish Tourist Association

The Swedish Number

User-Generated Content

2017 Branded Entertainment Silver Pencil

15.0

Casa Luker

Lifesaver Backpack

Physical Product

2017 Intellectual Property Silver Pencil

15.0

ING Nederland

The Next Rembrandt

Innovation in Cross-Platform / Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Singtel

Singtel Data ExStream

Use of Technology

2017 Mobile Silver Pencil

15.0

Volvo Cars

Roam Delivery

Use of Technology

2017 Mobile Silver Pencil

15.0

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Silver Pencil

15.0

Forbes

The World Needs more billionaires

Publishing / Magazine - Campaign

2017 Print & Outdoor Silver Pencil

15.0

MILA

THE LIVE FISH PACK

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Silver Pencil

15.0

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

2017 Print & Outdoor Silver Pencil

15.0

ING Nederland

The Next Rembrandt

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Silver Pencil

15.0

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Silver Pencil

15.0

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

2017 Radio Silver Pencil

15.0

Auckland City Council

A Kauri Cries

Innovation in Radio

2017 Radio Silver Pencil

15.0

Burger King

Whopper Sign

Social Engagement / User-Generated Content

2017 Social Media Silver Pencil

15.0

Nestlé Middle East

Tummyfish

Mobile / User Experience

2017 UX / UI Silver Pencil

15.0

Salvation Army

Open House

Events & Experiential

2017 Public Relations Silver Pencil

15.0

adidas Originals

adidas Originals - Future

Craft - Use of Original Music / Use of Original Music - Single

2017 Moving Image Craft Silver Pencil

15.0

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

2017 Direct Marketing Silver Pencil

15.0

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

2017 Direct Marketing Silver Pencil

15.0

Tribeca Film Institute

Tribeca Film ReActor

Branding / Brand Installations

2017 Design Bronze Pencil

10.0

Steppenwolf Theatre

Ghost in the Machine

Promotional / Posters - Single

2017 Design Bronze Pencil

10.0

Steppenwolf Theatre

A Raisin in the Sun

Promotional / Posters - Single

2017 Design Bronze Pencil

10.0

The Cartel

Be Seen

Craft / Photography - Single or Series

2017 Design Bronze Pencil

10.0

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