The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Points: 15.0
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Points: 10.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Points: 5.0
Hunt on the News
Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
Points: 5.0
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Points: 5.0
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Points: 5.0
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign
Points: 5.0
Flavor
Agency: Young & Rubicam / São Paulo Client: Freddo Category: Publishing / Magazine - Campaign
Points: 5.0
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Dads
Agency: Ogilvy & Mather Chile / Santiago Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
BP 500 Years of Stories
Agency: Valenstein & Fatt / London Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
One Cut Kill All
Agency: Ogilvy Group Thailand / Bangkok Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Shower Battle
Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Points: 5.0
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Points: 5.0
Be Seen
Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Campaign
Points: 5.0
We were the refugees once
Agency: Y&R / Prague + GPS Production / Prague Client: UNHCR Category: Craft / Photography - Single or Campaign
Points: 5.0
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Points: 5.0
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Points: 5.0
Amateur Replay
Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Puma Beatbot
Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Freddo
Title:
Flavor
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Seub Nakhasathien Foundation
Title:
One Cut Kill All
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
UNHCR
Title:
We were the refugees once
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0