The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building Points: 25.0
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content Points: 15.0
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response Points: 10.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content Points: 10.0
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building Points: 10.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals Points: 10.0
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals Points: 5.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media Points: 5.0
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single Points: 5.0
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign Points: 5.0
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign Points: 5.0
Twitter Beef Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response Points: 5.0
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response Points: 5.0
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response Points: 5.0
Snap King Agency: DAVID / Buenos Aires Client: Burger King® Category: Social Engagement / User-Generated Content Points: 5.0
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content Points: 5.0
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building Points: 5.0
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building Points: 5.0

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Burger King

Whopper Sign

Social Engagement / User-Generated Content

2017 Social Media Silver Pencil

15.0

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

2017 Social Media Bronze Pencil

10.0

Atados

Donate the Bars

Social Engagement / User-Generated Content

2017 Social Media Bronze Pencil

10.0

NASCAR

The Hashtag 500

Social Engagement / Community Building

2017 Social Media Bronze Pencil

10.0

Morton Salt

The One Moment

Craft / Use of Visuals

2017 Social Media Bronze Pencil

10.0

Adobe

Adobe Photoshop - There's Magic Inside

Craft / Use of Visuals

2017 Social Media Merit Award

5.0

Atados

Donate the Bars

Innovation in Social Media

2017 Social Media Merit Award

5.0

Rio 2016

The Mindchanger Workout

Branded Social Post / Branded Social Post - Single

2017 Social Media Merit Award

5.0

Amnesty International

Outrage Is Not Enough

Branded Social Post / Branded Social Campaign

2017 Social Media Merit Award

5.0

Hotels.com

Winter Swear Jar

Branded Social Post / Branded Social Campaign

2017 Social Media Merit Award

5.0

Wendy's

Twitter Beef

Branded Social Post / Real-Time Response

2017 Social Media Merit Award

5.0

Amnesty International

Outrage Is Not Enough

Branded Social Post / Real-Time Response

2017 Social Media Merit Award

5.0

Hotels.com

Winter Swear Jar

Branded Social Post / Real-Time Response

2017 Social Media Merit Award

5.0

Burger King®

Snap King

Social Engagement / User-Generated Content

2017 Social Media Merit Award

5.0

Netflix France

The Unbreakable Preview

Social Engagement / User-Generated Content

2017 Social Media Merit Award

5.0

DE TIJD / L'ECHO

#DiningForBrussels

Social Engagement / Community Building

2017 Social Media Merit Award

5.0

Adobe

Adobe Photoshop - There's Magic Inside

Social Engagement / Community Building

2017 Social Media Merit Award

5.0

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