The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 25.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
Points: 15.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Points: 5.0
Amateur Replay
Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Branded Entertainment
Points: 5.0
Slip Up
Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Points: 5.0
Human Made Stories
Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign
Points: 5.0
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR Client: Triple S Category: Broadcast / Long Form - Single
Points: 5.0
humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
Points: 5.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
Points: 5.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Experiential / Live Events
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: User-Generated Content
Points: 5.0
The Cognitive Dress
Agency: Ogilvy / New York Client: IBM Category: Innovation in Branded Entertainment
Points: 5.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volvo
Title:
Human Made Stories
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0