The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Break the Routine
Agency: J. Walter Thompson / London Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Direction / Direction - Single
Points: 5.0
Give a Beep
Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Points: 5.0
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Points: 5.0
TRUMP
Agency: Memac Ogilvy Advize / Amman Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice
Points: 5.0
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: IBM Category: Community Building
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Points: 5.0
Ladyballs
Agency: Grey Canada / Toronto Client: Ovarian Cancer Canada Category: Community Building
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Events & Experiential
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Media Relations
Points: 5.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
Points: 5.0
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Points: 5.0
Snap King
Agency: DAVID / Buenos Aires Client: Burger King® Category: Social Engagement / User-Generated Content
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
Points: 5.0
Twitter Beef
Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India Client: The Hindu Category: Innovation in Responsive Environments
Points: 5.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Use of Technology
Points: 5.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User Activation
Points: 5.0
Candy Class
Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Innovation in Radio
Points: 5.0
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 5.0
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Points: 5.0
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 5.0
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Points: 5.0
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Single
Points: 5.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Amateur Replay
Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Puma Beatbot
Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Points: 5.0
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Points: 5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Ovarian Cancer Canada
Title:
Ladyballs
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Wendy's
Title:
Twitter Beef
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Innovation in Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
