The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming Points: 75.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential Points: 75.0
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign Points: 75.0
Burger King Agency: DAVID / Miami Client: Burger King Category: Penta Pencil Points: 75.0
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series Points: 25.0
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic Points: 25.0
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series Points: 25.0
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Interactive Video Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online Points: 25.0
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming Points: 25.0
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding Points: 25.0
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Campaign Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online Points: 25.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign Points: 25.0
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign Points: 25.0
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Magazine - Campaign Points: 25.0
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media Points: 25.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign Points: 25.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign Points: 25.0
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign Points: 25.0
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio Points: 25.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Social Engagement / Community Building Points: 25.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Original Is Never Finished Agency: EXILE / New York + Johannes Leonardo / New York Client: Adidas Category: Craft - Editing / Single Points: 25.0
Original is Never Finished Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 25.0
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Direct Points: 25.0
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile Points: 25.0
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign Points: 25.0
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology Points: 25.0
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design Points: 15.0
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites Points: 15.0
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners Points: 15.0
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential Points: 15.0
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single Points: 15.0
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single Points: 15.0
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product Points: 15.0
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Integrated Branding / Integrated Online Points: 15.0
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single Points: 15.0
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget Points: 15.0

Greenpeace Poland

To The Last Tree Standing

Gaming

2018 Interactive Gold Pencil

75.0

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

2018 Cross-Platform Gold Pencil

75.0

Burger King

Burning Stores

Publishing / Newspaper - Campaign

2018 Print & Outdoor Gold Pencil

75.0

Burger King

Burger King

Penta Pencil

2018 Penta Pencil Penta

75.0

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Promotional / Collateral Items - Single or Series

2018 Design Gold Pencil

25.0

Reclame Aqui

The Colour of Corruption

Data Visualization / Dynamic

2018 Design Gold Pencil

25.0

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Single or Series

2018 Design Gold Pencil

25.0

Reclame Aqui

The Colour of Corruption

Websites / Utility

2018 Interactive Gold Pencil

25.0

Burger King

Google Home of The Whopper

Interactive Video

2018 Interactive Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Interactive / Online

2018 Interactive Gold Pencil

25.0

Greenpeace Poland

To The Last Tree Standing

Gaming

2018 Branded Entertainment Gold Pencil

25.0

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

2018 Intellectual Property Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Campaign

2018 Film Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Film / Online

2018 Film Gold Pencil

25.0

AAMI

AAMI SmartPlates

Utility

2018 Mobile Gold Pencil

25.0

Burger King

Google Home of The Whopper

Use of Technology / Physical Product & Mobile Integration

2018 Mobile Gold Pencil

25.0

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

2018 Print & Outdoor Gold Pencil

25.0

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Burger King

Burning Stores

Publishing / Magazine - Campaign

2018 Print & Outdoor Gold Pencil

25.0

SC Johnson

Kiwi Portraits Completed

Extended Campaign / Posters & Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

2018 Radio Gold Pencil

25.0

KFC

KFC Double Down - Sad Man

Craft / Writing - Campaign

2018 Radio Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Radio

2018 Radio Gold Pencil

25.0

McDonald's Australia

Snaplications

Social Engagement / User-Generated Content

2018 Social Media Gold Pencil

25.0

Burger King

Google Home of The Whopper

Social Engagement / Community Building

2018 Social Media Gold Pencil

25.0

McDonald's Australia

Snaplications

Innovation in Social Media

2018 Social Media Gold Pencil

25.0

City of Chicago

One Chicago

Brand Voice

2018 Public Relations Gold Pencil

25.0

City of Chicago

One Chicago

Reputation Management

2018 Public Relations Gold Pencil

25.0

City of Chicago

One Chicago

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

Adidas

Original Is Never Finished

Craft - Editing / Single

2018 Moving Image Craft Gold Pencil

25.0

adidas Originals

Original is Never Finished

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

Burger King

Google Home of The Whopper

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Direct

2018 Direct Marketing Gold Pencil

25.0

Hermes Pardini

VR Vaccine

Digital / Mobile

2018 Health, Wellness & Pharma Gold Pencil

25.0

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Print & Outdoor / Print - Campaign

2018 Health, Wellness & Pharma Gold Pencil

25.0

Hermes Pardini

VR Vaccine

Digital / Use of Technology

2018 Health, Wellness & Pharma Gold Pencil

25.0

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

2018 Design Silver Pencil

15.0

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

2018 Interactive Silver Pencil

15.0

Huffington Post South Africa

Stop The Cycle

Online Advertising / Banners

2018 Interactive Silver Pencil

15.0

Amazon

Echo Escape

Innovation in Interactive / Experiential

2018 Interactive Silver Pencil

15.0

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Ford Motor Company

Safe Cap

Physical Product

2018 Intellectual Property Silver Pencil

15.0

Greenpeace Poland

To The Last Tree Standing

Integrated Branding / Integrated Online

2018 Cross-Platform Silver Pencil

15.0

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Single

2018 Film Silver Pencil

15.0

Alliance Française de Singapour

Pitching French Films To Hollywood

Under 100K Budget

2018 Film Silver Pencil

15.0

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