The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
Points: 10.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
Points: 10.0
Ecoalarm
Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Applications
Points: 2.0
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York Client: LEGOLAND Florida Category: Applications
Points: 2.0
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Mobile Advertising
Points: 2.0
Escalating GIFs
Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
Points: 2.0
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Gaming
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Points: 2.0
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
Points: 2.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Applications
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0