The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
Points: 25.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
Points: 15.0
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Points: 10.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
Points: 10.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Points: 10.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Points: 2.0
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C. Client: Special Olympics Category: Out of Home / Billboards & Transit
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
Points: 2.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
The All-In Promo
Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
Points: 2.0
31 Bullets
Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Craft / Art Direction
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Use of Digital Technology
Points: 2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0