The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Points: 10.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
Points: 10.0
One Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
Points: 10.0
Craft a Western Whopper
Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
Points: 10.0
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Points: 10.0
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Points: 10.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
Points: 10.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Points: 10.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Points: 10.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Under 100K Budget
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
Points: 10.0
One Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
One Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 10.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Points: 10.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Points: 10.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Points: 10.0
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Category: Craft - Editing / Single
Points: 10.0
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Points: 10.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Influencer Marketing / Multi-Channel
Points: 10.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
Points: 10.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
Points: 10.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0