The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
@DailyGunDeaths
Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Real-Time
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Real-Time
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Targeting
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle Client: Life After Hate Category: Creative Effectiveness
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
Points: 2.0
Phone-Life Balance
Agency: Ogilvy / New York Client: Motorola Category: Public Relations
Points: 2.0
Phone-Life Balance
Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Digital / Social Media
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
Points: 2.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
Points: 2.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Direct Marketing
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Direct Marketing
Points: 2.0
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai Client: Dubai Health Authority Category: Direct Marketing
Points: 2.0
The Monthly
Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Branded Content
Points: 2.0
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK Client: Kleenex Category: Branded Content
Points: 2.0
52 Mayors of Danzhai
Agency: Ogilvy / Beijing Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Lessons From My Neighborhood
Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
Points: 2.0
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Points: 2.0
Untold Stories
Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
Points: 2.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Points: 2.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Innovation in Public Relations
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Brand Voice
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Brand Voice
Points: 2.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Brand Voice
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Community Building
Points: 2.0
Humanity Test
Agency: J. Walter Thompson / London Client: UN Women Category: Community Building
Points: 2.0
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town Client: Ab-InBev Africa Category: Events & Experiential
Points: 2.0
Hungry Puffs
Agency: The Brand Agency / Perth Client: Foodbank WA Category: Events & Experiential
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
Points: 2.0
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle Client: Life After Hate Category: Innovation in Social Media
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Social Engagement / Stunts & Activations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Stunts & Activations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
Points: 2.0
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Social Post / Single
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Social Post / Single
Points: 2.0
Walls for Good
Agency: Wunderman / Seattle Client: Low Income Housing Institute Category: Social Post / Single
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Points: 2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Motorola
Title:
Phone-Life Balance
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Motorola
Title:
Phone-Life Balance
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Youth Ambassadors
Title:
Lessons From My Neighborhood
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Madhya Pradesh Tourism Development Corporation
Title:
World's Most Honest Tourism Film
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
UN Women
Title:
Humanity Test
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Wendy's
Title:
webeefin?
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
