The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
Points: 2.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Points: 2.0
Tick Tock
Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle Client: Life After Hate Category: Creative Effectiveness
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
Points: 2.0
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C. Client: Special Olympics Category: Out of Home / Billboards & Transit
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Innovation in Public Relations
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Points: 2.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Spaces & Immersive / Brand Installations
Points: 2.0
Bold Man Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
Points: 2.0
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
Opera Deaths Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
Points: 2.0
First Steps: Lincoln
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 2.0
First Steps: Hemingway
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Never Gets Old
Agency: Grey MENA / Dubai Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Points: 2.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Innovation in Design
Points: 2.0
Sip Safe
Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Design
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 2.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Use of Technology
Points: 2.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 2.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Targeting
Points: 2.0
The All-In Promo
Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Points: 2.0
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto Client: Kraft Heinz Category: Promotional / Collateral / Posters - Single
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Real-Time
Points: 2.0
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Points: 2.0
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Real-Time
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Points: 2.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Lonely Whale / Point Break Foundation
Title:
Tick Tock
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Award:
2019 Design Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Award:
2019 Design Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The LEGO Group
Title:
Never Gets Old
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Burger King
Title:
McMansions
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Unicef Australia
Title:
Hope Page
Category:
Websites / Utility
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Shake
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Bold Man Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
