The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing
Points: 25.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 15.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Points: 10.0
Raise Their Game
Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Points: 10.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items
Points: 2.0
Nothing is as big as Christmas
Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
Points: 2.0
Bootiques
Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Points: 2.0
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Points: 2.0
A Season of Stories
Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
Points: 2.0
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing
Points: 2.0
50/50
Agency: INGO / Stockholm Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Integrated Campaign
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Craft / Use of Technology
Points: 2.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Points: 2.0
The Puck
Agency: Grey Canada / Toronto + Current Studios / Brooklyn Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
Points: 2.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0