The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
Mobile ATMs
Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D
Points: 10.0
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization
Points: 10.0
Your Plastic Diet
Agency: Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore Client: WWF Category: Creative Use of Data / Data Visualization
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce
Points: 10.0
Maria's Message
Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile
Points: 10.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Points: 10.0
Spaceship
Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
Points: 10.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Points: 10.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Raise Their Game
Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Points: 10.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Points: 10.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
Points: 10.0
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Out of Home / Series
Points: 10.0
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg Client: Tiger Brands Category: Craft / Writing - Single
Points: 10.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Visual & Audio Craft / Animation
Points: 10.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online Films & Video / Long Form - Single
Points: 10.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
BLINK
Title:
Mobile ATMs
Category:
Experimental / Internal Projects / R&D
Award:
2020 IP & Products Bronze Pencil
Points:
10.0
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Huawei Device Co., Ltd
Title:
5G Kung Fu Showdown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Your Plastic Diet
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Posters / Single
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Promotional / Booklets & Brochures
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Wild Aid
Title:
Hankograph
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0