The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Points: 2.0
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Points: 2.0
Unscripted
Agency: Wunderman Thompson UK / London Client: BT Sport Category: Innovation in Integrated Branding
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Branding / Branded Item
Points: 2.0
Smith + Nephew
Agency: Superunion / London Client: Smith + Nephew Category: Branding / Rebranding
Points: 2.0
Space to Create
Agency: Ogilvy / Hong Kong Client: Foundry 852 Category: Typography / Dynamic / In Motion
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Promotional / Collateral Items
Points: 2.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging / Specialty
Points: 2.0
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Points: 2.0
Figlia - Feminine by Nature
Agency: Superunion / Hong Kong Client: Agricola Dargenio Category: Packaging / Specialty
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Points: 2.0
Apollo
Agency: Ogilvy / New York Client: IBM Category: Out of Home / Brand Installations
Points: 2.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
Points: 2.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
Points: 2.0
Apollo
Agency: Ogilvy / New York Client: IBM Category: Spatial Design / Experiential & Immersive
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Art Direction
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Art Direction
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Craft / Art Direction
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Animation
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Animation
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Innovation in Design
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Design
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Websites
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online-only Video / Single
Points: 2.0
First Shave
Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Gaming / Branded Games
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Innovation in Interactive
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Long Form Video / Single
Points: 2.0
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Points: 2.0
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Client: Procter & Gamble Category: Music Videos
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical
Points: 2.0
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
Points: 2.0
Apollo
Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
The Puck
Agency: Grey Canada / Toronto Client: ADIABC - Diabetes Association of ABC Category: Physical Product
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items
Points: 2.0
Nothing is as big as Christmas
Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
Points: 2.0
Bootiques
Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Points: 2.0
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Points: 2.0
A Season of Stories
Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
Points: 2.0
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing
Points: 2.0
50/50
Agency: INGO / Stockholm Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
BT Sport
Title:
Unscripted
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Award:
2020 Design Merit Award
Points:
2.0
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Foundry 852
Title:
Space to Create
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
Agricola Dargenio
Title:
Figlia - Feminine by Nature
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
IBM
Title:
Apollo
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Brauerei C. & A. VELTINS GmbH & Co. KG
Title:
Spot The Bottle
Category:
Live Webcast
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Pantene Home for the Holidays
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
IBM
Title:
Apollo
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
ADIABC - Diabetes Association of ABC
Title:
The Puck
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
