The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: In-House / External Agency Collaboration Points: 45.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Goals for Sustainable Development Points: 30.00
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Green Pencil Points: 30.00
Confusing Times Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Broadcast / Series Points: 15.00
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series Points: 15.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series Points: 15.00
Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response Points: 15.00
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice Points: 15.00
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce Points: 15.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships Points: 15.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products Points: 15.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit Points: 15.00
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design Points: 15.00
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive Points: 15.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown Points: 15.00
Wendy's. Now that you mention us. Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media Points: 7.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals Points: 7.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products Points: 7.00
The Kitchen is for Everyone Agency: VMLY&R / Dubai Client: General Mills - Betty Crocker Category: Brand Transformation Points: 7.00
Home of the Billboards Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown Points: 7.00
Homes of the Whopper Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home Points: 7.00
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel Points: 7.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series Points: 7.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting Points: 7.00
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content Points: 7.00
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget Points: 7.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single Points: 7.00
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization Points: 7.00
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products Points: 7.00
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Customer Experience / CX Points: 7.00
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing Points: 7.00
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile Points: 7.00
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce Points: 7.00
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Storytelling Points: 7.00
Food Influencers Tasting Dog Food Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel Points: 3.00
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations Points: 3.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign Points: 3.00
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce Points: 3.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications Points: 3.00
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product Points: 3.00
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games Points: 3.00
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites Points: 3.00
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness Points: 3.00
Bigger Picture Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Public Relations Points: 3.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness Points: 3.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile Points: 3.00
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential Points: 3.00
Home of the Billboards Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00

Ecox

Emergency Bikes

In-House / External Agency Collaboration

2021 In-House Gold Pencil

45.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Goals for Sustainable Development

2021 Sustainable Development Pencil SDG Pencil

30.00

LEGO

Green Instructions

Green Pencil

2021 Green Pencil Green Pencil

30.00

Burger King

Confusing Times

Broadcast / Series

2021 Radio & Audio Gold Pencil

15.00

Colgate

Mothers Smile Strong

Magazine / Series

2021 Print Gold Pencil

15.00

Unilever / Dove

Courage is Beautiful

Magazine / Series

2021 Print Gold Pencil

15.00

Budweiser

Bigger Picture

Current Event Response

2021 Public Relations Gold Pencil

15.00

AB InBev Grupo Modelo Mexico

Victoria 1.8

Brand Voice

2021 Public Relations Gold Pencil

15.00

Colombia con Memoria Foundation

NarcoStore

Websites / Ecommerce

2021 Interactive & Online Gold Pencil

15.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Brand Partnerships

2021 Integrated Gold Pencil

15.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Physical Products

2021 Experiential & Immersive Gold Pencil

15.00

Unilever / Dove

Courage is Beautiful

Out of Home / Billboards & Transit

2021 Direct Marketing Gold Pencil

15.00

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Design

2021 Design Gold Pencil

15.00

H&M

H&M Looop

Spatial Design / Experiential & Immersive

2021 Design Gold Pencil

15.00

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

2021 Branded Entertainment Gold Pencil

15.00

Wendy's

Wendy's. Now that you mention us.

Innovation & Transformation / Innovation in Social Media

2021 Social Media Silver Pencil

7.00

Unilever / Dove

Courage is Beautiful

Craft / Use of Visuals

2021 Social Media Silver Pencil

7.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Promotional Items / Physical Products

2021 Print Silver Pencil

7.00

General Mills - Betty Crocker

The Kitchen is for Everyone

Brand Transformation

2021 Public Relations Silver Pencil

7.00

Burger King Argentina

Home of the Billboards

Innovation & Transformation / Innovation in Lockdown

2021 Out of Home Silver Pencil

7.00

Burger King

Homes of the Whopper

Innovation & Transformation / Innovation in Out of Home

2021 Out of Home Silver Pencil

7.00

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Apparel

2021 Out of Home Silver Pencil

7.00

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

2021 Out of Home Silver Pencil

7.00

Unilever / Dove

Courage is Beautiful

Casting

2021 Moving Image Craft Silver Pencil

7.00

Savlon

The Artist

Branded Content

2021 Health, Wellness & Pharma Silver Pencil

7.00

Burger King

Late Night Stores

Low Budget / Under 50K Budget

2021 Film Silver Pencil

7.00

Unilever / Dove

Courage is Beautiful

Television & VOD / Short Form - Single

2021 Film Silver Pencil

7.00

SC Johnson/Pledge

Trendiest Apartment

Craft / Dynamic Data Visualization

2021 Experiential & Immersive Silver Pencil

7.00

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Physical Products

2021 Experiential & Immersive Silver Pencil

7.00

H&M

H&M Looop

Customer Experience / CX

2021 Experiential & Immersive Silver Pencil

7.00

Itaú Bank

Pensions Delivery

Non-traditional & Guerrilla Marketing

2021 Direct Marketing Silver Pencil

7.00

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Digital & Online / Websites & Mobile

2021 Direct Marketing Silver Pencil

7.00

Colombia con Memoria Foundation

NarcoStore

UX / UI / Utility / Ecommerce

2021 Digital Craft Silver Pencil

7.00

Al Futtaim IKEA

Buy With Your Time

Storytelling

2021 Creative Use of Data Silver Pencil

7.00

Furry’s Kitchen

Food Influencers Tasting Dog Food

Influencer Marketing / Single Channel

2021 Social Media Bronze Pencil

3.00

KFC Australia

Secret Menu

Stunts & Activations

2021 Social Media Bronze Pencil

3.00

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

2021 Public Relations Bronze Pencil

3.00

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Integrated PR Campaign

2021 Public Relations Bronze Pencil

3.00

KFC Australia

Secret Menu

Utility / Ecommerce

2021 Mobile Bronze Pencil

3.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Applications

2021 Mobile Bronze Pencil

3.00

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Physical Product

2021 IP & Products Bronze Pencil

3.00

Wendy's

Super Wendy's World

Gaming / Branded Games

2021 Interactive & Online Bronze Pencil

3.00

Volkswagen

The Carbon-Neutral Net

Websites

2021 Interactive & Online Bronze Pencil

3.00

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Health & Wellness

2021 Health, Wellness & Pharma Bronze Pencil

3.00

Budweiser

Bigger Picture

Public Relations

2021 Health, Wellness & Pharma Bronze Pencil

3.00

Unilever / Dove

Courage is Beautiful

Out of Home / Health & Wellness

2021 Health, Wellness & Pharma Bronze Pencil

3.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Web & Mobile

2021 Health, Wellness & Pharma Bronze Pencil

3.00

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

2021 Experiential & Immersive Bronze Pencil

3.00

Al Futtaim IKEA

Buy With Your Time

Innovation & Transformation / Innovation in Experiential

2021 Experiential & Immersive Bronze Pencil

3.00

Burger King Argentina

Home of the Billboards

Innovation & Transformation / Innovation in Lockdown

2021 Direct Marketing Bronze Pencil

3.00

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