The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 21.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Points: 9.00
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
Points: 9.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
Points: 3.00
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat Client: KitKat Category: User-Generated Content
Points: 3.00
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Social Channel / Multi-Platform
Points: 3.00
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Points: 3.00
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Points: 3.00
Liferun
Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel
Points: 3.00
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's Client: Wendy's Category: Craft / Use of Visuals
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
Wendy's
Title:
Wendy's. Now that you mention us.
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
KitKat
Title:
#ABreakForHaveABreak
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Covenant House
Title:
Shoppable Girls
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
I Touch Myself Project
Title:
The Woman Behind the Voice
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Wendy's
Title:
Pretzel Collar
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00