The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 45.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Points: 45.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Points: 45.00
Victoria 1.8
Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Points: 45.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Points: 45.00
Mothers Smile Strong
Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series
Points: 45.00
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Points: 45.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: In-House / External Agency Collaboration
Points: 45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00