The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Storytelling
Points: 21.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
Points: 21.00
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Points: 21.00
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
Points: 21.00
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Customer Experience / CX
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products
Points: 21.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 21.00
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Points: 21.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel
Points: 21.00
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Home of the Billboards
Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
The Kitchen is for Everyone
Agency: VMLY&R / Dubai Client: General Mills - Betty Crocker Category: Brand Transformation
Points: 21.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 21.00
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
H&M
Title:
H&M Looop
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
General Mills - Betty Crocker
Title:
The Kitchen is for Everyone
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.00