The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: User-Generated Content
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single
Points: 3.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Short Form Video / Single
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Mobile Apps
Points: 3.00
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá Client: Colombia con Memoria Foundation Category: Cultural Driver
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore Client: WWF Category: Multi-Country or Global / Non-Profit / Charity
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Points: 3.00
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
Points: 3.00
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
Points: 3.00
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Creative Use of Data
Points: 3.00
STREET IT ALL
Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Branding / Identity System
Points: 3.00
Clear Mobile
Agency: Superunion / London Client: Clear Mobile Category: Branding / Identity System
Points: 3.00
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
Points: 3.00
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Client: Coca-Cola Category: Promotional / Collateral Items
Points: 3.00
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Digital Design
Points: 3.00
Melting Florida
Agency: Zubi Advertising / Coral Gables Client: The CLEO Institute Category: Out of Home / Brand Installations
Points: 3.00
Save Our Sentinels
Agency: Wunderman Thompson / India Client: JIMMY NELSON FOUNDATION Category: Moving Image / Series
Points: 3.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Physical Items
Points: 3.00
QR Whopper
Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 3.00
Truthmark
Agency: UncleGrey Client: Canon Category: Digital & Online / Websites & Mobile
Points: 3.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Digital & Online / Ecommerce
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single
Points: 3.00
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles Client: Budweiser Category: Digital & Online / Social Media Post - Series
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing
Points: 3.00
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Magnolia
Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction
Points: 3.00
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai Client: Mondelez Category: Craft / Data-Driven Personalization
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Ecommerce
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Physical Products
Points: 3.00
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York Client: Dell Technologies Category: Immersive Spaces
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Craft / Art Direction
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
Liferun
Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
Points: 3.00
JEEP ICONOGRAPHY
Agency: Wunderman Thompson / India Client: CELICA JEEP Category: Low Budget / Under 50K Budget
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Points: 3.00
Gun Unboxing
Agency: Grey / New York Client: States United Category: Online Films & Video / Long Form - Single
Points: 3.00
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
WWF
Title:
Your Plastic Diet
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Moving Image / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Canon
Title:
Truthmark
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
CELICA JEEP
Title:
JEEP ICONOGRAPHY
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
States United
Title:
Gun Unboxing
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
