The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Points: 90.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Sustainable Development Goals
Points: 90.00
The Spotify Charthack
Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
Points: 45.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami Client: Burger King Category: Brand Partnerships
Points: 45.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Digital & Online / Ecommerce
Points: 45.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 45.00
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup Client: NRJ x Pink Ribbon Category: Brand Partnerships
Points: 45.00
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Craft / Sound Design
Points: 45.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Craft / Writing
Points: 45.00
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand Category: PC Games / Brand Integration / Placement
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Products
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
Points: 45.00
Keep Nature Standing
Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Identity System
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
Points: 45.00
Welcome to the Flavourhood
Agency: john st. / Toronto Client: DoorDash Canada Category: Craft / Animation
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Points: 22.50
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Points: 22.50
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign
Points: 21.00
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Points: 21.00
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Points: 21.00
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman Client: Save the Children Category: Promotional Items / Booklets / Books / Brochures
Points: 21.00
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Utility
Points: 21.00
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota Client: Greenpeace Colombia Category: Real-Time Data
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Craft / Photography
Points: 21.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Product / Promotional
Points: 21.00
Uncomfortable Truth
Agency: TAXI Client: Human Rights Foundation Category: Direct Marketing
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Points: 21.00
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Writing / Single
Points: 21.00
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan Client: Campari Group/Campari Red Diaries Category: Use of Technology
Points: 21.00
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Points: 15.75
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Branding Campaign
Points: 9.00
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
Points: 9.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
Points: 9.00
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.00
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Craft / Sound Design
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Craft / Writing
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Products
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Identity System
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
DoorDash Canada
Title:
Welcome to the Flavourhood
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
22.50
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Confusing Times
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Save the Children
Title:
The Last Possessions
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Johnson & Johnson
Title:
Self-Exam Filter
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Real-Time Data
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Award:
2022 IP & Products Silver Pencil
Points:
21.00
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Direct Marketing
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Public Relations
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
15.75
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
HSBC UK
Title:
Vicious Circle
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Award:
2022 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
