The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
interpublic group
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 50.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 50.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 50.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 25.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Audio
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
Points: 15.0
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Public Relations
Points: 15.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Points: 15.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Points: 15.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Points: 15.0
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Points: 15.0
Disclaimer, Round 2
Agency: The Martin Agency / Richmond + Rainmaker / Richmond Client: GEICO Category: Broadcast / Campaign
Points: 15.0
Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
Points: 15.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Points: 15.0
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
Points: 15.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Digital Product
Points: 15.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
El Tiempo Newspaper
Title:
Women Rewrite Women
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Aldi
Title:
Fresh Prints
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Mobile
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
