The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
omnicom group
Client
Title
Category
Award
Points
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Writing
Points: 10.0
Parking - Grandstand
Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
Points: 10.0
Hunger Scale
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Points: 10.0
Back to Nature
Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Points: 10.0
Bring Down the King
Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 10.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Points: 10.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London Client: PEPSI MAX Category: Innovation in Outdoor / Single
Points: 10.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
Points: 10.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Points: 10.0
Thats No Joke
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Points: 10.0
#Project360
Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Points: 10.0
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Points: 10.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: Websites / Branded Games
Points: 10.0
Ready to Fly
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Points: 10.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Points: 10.0
MAPS CAMPAIGN
Agency: AMV BBDO / London Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Architecture / Built
Points: 10.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
Points: 10.0
Pep Talk
Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Hope.ly
Agency: BBDO / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Visa Saree
Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Shoe
Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single
Points: 10.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Points: 10.0
Hidden Graphics
Agency: Colenso BBDO / Auckland Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
Points: 10.0
#Project360
Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Points: 10.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
Points: 10.0
Living with Lag
Agency: ANR BBDO / Stockholm Client: Umeå Energi/ume.net Category: Innovation in Video / Single
Points: 10.0
What They Left Behind
Agency: BBDO / New York Client: Sandy Hook Promise Category: Documentaries / Film
Points: 10.0
Drinkable Book
Agency: DDB NY / New York Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / Designer Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
SNCF
Title:
The most serious game ever
Category:
Websites / Branded Games
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Architecture / Built
Award:
2015 Responsive Environments Bronze Pencil
Points:
10.0
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Visa India
Title:
Visa Saree
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Mars Mexico
Title:
Who Saves Who Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Shoe
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SNCF
Title:
The most serious game ever
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0