The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
wpp
Client
Title
Category
Award
Points
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Points: 50.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Points: 50.0
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Points: 50.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Points: 25.0
LIGHT is TIME
Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
Points: 25.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Points: 25.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Points: 25.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
Make Every Yard Count
Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
Points: 25.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Points: 25.0
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Points: 25.0
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign
Points: 25.0
Your Year. Directed by Nike+
Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Dallas Gas Station
Agency: Grey / New York Client: TNT Category: Experiential Advertising / Installations
Points: 15.0
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
Points: 15.0
Little Masters
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Websites / Social Networks / Community
Points: 15.0
House of Mamba
Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Moon
Agency: OgilvyOne Madrid / Madrid Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
US Open Sessions
Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Sound Design
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
Points: 15.0
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London Client: Rymans Category: Intellectual Property & Products / Digital Product
Points: 15.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
Points: 15.0
Your Year. Directed by Nike+
Agency: AKQA / Portland Client: Nike Category: Digital Direct Marketing / Mobile
Points: 15.0
Cave
Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Points: 15.0
Make Every Yard Count
Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single
Points: 15.0
Unload Your 401k
Agency: Grey / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Points: 15.0
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Kroger
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign
Points: 15.0
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio / Consumer - Single
Points: 15.0
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai Client: KAFA (enough) Violence & Exploitation Category: Innovation in Radio / Single
Points: 15.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Social Media / Branded Social Post
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Branded Social Campaign
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Award:
2015 Radio Best of Discipline Pencil
Points:
50.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Award:
2015 Radio Gold Pencil
Points:
25.0
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Package Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Kroger
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Suntory
Title:
Lucozade - Teleconference
Category:
Radio / Consumer - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Innovation in Radio / Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
