The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
wpp
Client
Title
Category
Award
Points
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Points: 50.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Points: 25.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Points: 25.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 25.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Points: 25.0
Last Germ
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 25.0
One Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
Points: 25.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Points: 25.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Cinema Advertising
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
Points: 25.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Audio
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Points: 25.0
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam Client: Jimmy Nelson Foundation Category: Craft / Photography
Points: 25.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Cultural Driver
Points: 15.0
Sip Safe
Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Points: 15.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
Points: 15.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
Points: 15.0
Sip Safe
Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
Points: 15.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 15.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Points: 15.0
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 15.0
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 15.0
One Book of Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Points: 15.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
Points: 15.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Points: 15.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Points: 15.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
Points: 15.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
Points: 15.0
One Art
Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Points: 15.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
Points: 10.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
Points: 10.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
Points: 10.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
SAVOR SAVER
Category:
Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Moving Image / Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Cultural Driver
Award:
2019 Cultural Driver Silver Pencil
Points:
15.0
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
NeuroDigital
Title:
Touching Masterpieces
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Posters - Extended Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Cultural Driver
Award:
2019 Cultural Driver Bronze Pencil
Points:
10.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
