The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Independent Network Rankings
Wieden+Kennedy
Client
Title
Category
Award
Points
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Points: 90.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Community Building
Points: 45.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Animation / Series
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
Points: 45.00
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Long Form Video / Single
Points: 21.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Long Form Video / Single
Points: 21.00
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles Client: Nike Category: Original Music / Song
Points: 21.00
Seen It All - 50th Anniversary
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles Client: Nike Category: Sound Mixing
Points: 21.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Points: 21.00
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Animation / Series
Points: 21.00
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Points: 21.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Craft / Art Direction
Points: 21.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Social Post / Real-time Response
Points: 10.50
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
Points: 9.00
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Cinematography / Single
Points: 9.00
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Points: 9.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Points: 9.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Points: 9.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Points: 4.50
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Innovation & Transformation / Innovation in Film
Points: 3.00
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
Points: 3.00
Natural Billboard
Agency: Wieden+Kennedy / Portland + Sketch / Brighton Client: Corona Category: Billboards & Transit / Single
Points: 3.00
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
Points: 3.00
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Craft / Art Direction
Points: 3.00
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Craft / Animation
Points: 3.00
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films Client: McDonald's Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Direction / Single
Points: 3.00
The Myth
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial Client: Wieden+Kennedy Category: Writing / Single
Points: 3.00
Nike 50th Anniversary
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Channel / Single Platform
Points: 3.00
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Editing / Single
Points: 3.00
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine Client: Kraft Heinz Category: Social Post / Single Platform Series
Points: 3.00
Michelob Guy
Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev / Michelob ULTRA Category: Social Post / Real-time Response
Points: 3.00
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Current Event Response
Points: 1.50
Bring Home the Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Multi-Region or Market / Consumer / Brand
Points: 1.50
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Community Building
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Nike
Title:
Seen It All - 50th Anniversary
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
10.50
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
4.50
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Corona
Title:
Natural Billboard
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Award:
2023 Design Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Adult Happy Meal
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Wieden+Kennedy
Title:
The Myth
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nike
Title:
Nike 50th Anniversary
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Michelob Guy
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Samsung
Title:
Join the Flip Side
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
1.50