The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


One Show
In-House Agency Rankings


Tencent / Shenzhen






HOPE FOR HOMETOWN Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series Points: 1.00
A Singing Masterpiece Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX) Points: 1.00
THE PENGUIN & THE WHALE Agency: Tencent / Shenzhen + Rudo Company / Buenos Aires, Argentina + Stink Studios / Shanghai Client: TENCENT & UNITED NATIONS-2030 SDGs Category: Craft / Animation Points: 0.50

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