The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Entertainment Judges

Dana Locatell

Executive Producer, Partner

Supply & Demand Integrated

New York, NY

Prior to recently joining Supply & Demand Integrated as an Executive Producer and Partner, Dana served from 2004-2011 as an Executive Producer of the Media & Entertainment group at He and his team developed and produced a variety of acclaimed brand-driven entertainment projects including Volkswagen’s TV show Racing Under Green on all four Discovery Channels (3 consecutive seasons) for Crispin, Porter +Bogusky and MediaCom; The Verizon Wireless How Sweet the Sound TV special on BET; Team Detroit’s Lincoln 6 versus 8 - Showdown at Loveland Pass television & webisodic special on The Speed Channel, just to name a few.

Dana and his team also developed a number of online integrated projects including a web series for JWT called Ford Bold Moves, which was a unique, behind-the-scenes, real-time documentary chronicling the inner-workings of the Ford Motor Company during its corporate turnaround efforts. Out of an affiliate in Sydney, Australia he and his team developed and produced an industry award-winning, online & broadcast series for BMF advertising and Lion Nathan’s Toohey’s Extra Dry brand named Six Beers of Separation. He was also instrumental in launching a VOD channel called driverTV, a first-of-its kind video-on-demand channel built to transform the way consumers shop for cars. The channel was in approximately 30 million VOD digital cable homes, syndicated online and in various hotel on-demand networks. NBC Universal was also partner with driverTV.

At S&Di he has recently developed and Executive Produced integrated projects for EA Sports, Carhartt, USPS, American Express, Liberty Mutual and a number of automotiveclients.

Before @radical & S&Di Dana worked freelance in commercial production at many well-known production companies. He was at the interactive shop R/GA for 2 years and held a staff VP/National Executive Producer position for over 5 years at the post-production holding corporation Ascent Media Group.

He’s also served as a judge on the AICP’s NEXT committee since its inception and has participated in many branded content panels over the years. A lifelong drummer and motorcycle rider, Dana resides in Manhattan with his wife and 8-year-old twins.




Follow Us