The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Interactive Jury

Ben Tricklebank

Creative Director

Tool / Punk & Butler

Los Angeles

Ben Tricklebank is one of the interactive industry’s most celebrated creative directors. Ben’s career has focused on finding innovative new ways to engage with audiences. His cutting-edge work has been recognized globally and established Ben as an industry leader in the field of interactive advertising.

For both 2010 and 2011, Ben’s projects have been recognized with the coveted FWA Site of the Year Award. Most recently, working as creative director at B-Reel, he helped create Google and Arcade Fire's HTML5 interactive experience "The Wilderness Downtown," which won both the Gold and Grand Prix Lions at Cannes. The year before, as creative director at Domani Studios, he led the creation of "We Choose the Moon" for the JFK Presidential Library and The Martin Agency, which was recognized with two Webby Awards and a Gold Cyber Lion.

Ben's other work includes such innovative projects as "The Inside Experience," an interactive web film for Intel, which enabled viewers to participate through social media, and the "Mitsubishi Live Drive," which let users remotely test-drive a Mitsubishi Outlander from their personal computer. A variety of other projects have included memorable and FWA-winning interactive experiences for clients including YouTube, Perrier, Umbro, Allstate, Doritos, and many more.

Ben established Punk & Butler in late 2011 as well as joining Tool’s roster as an interactive director with a focus on blending innovative technology with smart storytelling.




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