The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Interactive Jury

Serena Connelly

Creative Director


New York

Serena Connelly is a freelance NYC-based Creative Director, with over 17 years of agency experience in a range of industries from consumer packaged goods to luxury brands.

In her last post as the Group Creative Director at LBi, Serena inspired work on 15 brands in the Johnson & Johnson portfolio. Serena has also served as Executive Creative Director for Blast Radius East Coast, where she oversaw the creative output and new business acquisition for both the New York and Toronto offices on accounts ranging from Levi's and Nike to Bacardi and Nivea. Prior to joining Blast Radius, Serena was a Creative Director at StrawberryFrog on P&G where she was charged with overseeing all digital aspects of the Pampers brand. During a three year stint at R/GA Serena created digital experiences from large site builds to small mobile campaigns for clients such as Nokia, Mars, TopShop, Cole Haan, and Nike. Serena also spent six years working on the traditional side for Leo Burnett on Nintendo, Allstate, P&G, Army, and Toys R Us.

Serena has won numerous awards for her work from One Show Pencils to Cyber Lions and has been featured in a variety of industry publications. She is also listed as Inventor on several IP Patents, for her innovative work on a suite of P&G-branded Mobile Apps.




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