The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2013 One Show Jury

Jeff Kling

Chief Creative Officer



His plans to rebuild the Death Star on temporary hold, this current Chief Creative Officer of Fallon and former ECD of Wieden+Kennedy Amsterdam and Euro RSCG New York hopes: 1) his ambient dislike of advertising has bettered his own work; and 2) that no one will mind him not having fulfilled his imagined potential as world-champion surfer. Jeff created "The Most Interesting Man In The World," rubber-stamped Nike's "Write The Future" campaign and authored the Miller High Life manifesto and campaign that Academy-Award winner Errol Morris only half-jokingly refers to as his best work. His promotional work for Fight Club went viral before YouTube, when clips were called "tapes" and had to be sent by hand through a thing called "the mail." In his fourteen hundred thirty seven thousand years in the business, Kling has quarterbacked national and global work for Jaguar, Heineken, Coke, EA, Nokia, Volvo, Honda, The Eye Film Institute Netherlands, Miller Genuine Draft, ESPN, Clearasil, Gore-Tex, and many, many more—and for a host of dead dot-coms, for whose busted bubble he is personally responsible. Father to two semi-Austrian daughters who karate-kick the bejeezus out of every day and tell him no in three languages, possibly the luckiest bastard alive.ebrated presentations include "Digital Thinking" and "Manifesto of Successful Marketing."




Follow Us