The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Jury

Mariano Serkin

Regional Creative Director

Del Campo NazcaSaatchi and Saatchi


In 2007 Mariano Serkin was appointed Joint Executive Creative Director of Del Campo Saatchi & Saatchi.

Throughout his career, Mariano has been awarded 36 Lions and 1 Grand Prix from the prestigious Cannes Lions Festival.

During his time at Del Campo Saatchi & Saatchi, the agency has been named Agency of the Year by the Circulo de Creativos Argentinos five consecutive years.

He was named Executive Creative Director of Iberoamérica for the second consecutive year at the Festival El Ojo.

And he ranked amongst the 8 Agency Innovators Personalities of the world in 2012 according to Advertising Age and Creativity's annual list of The Creativity 50.

In 2011 Del Campo Saatchi & Saatchi was named Ad Age International Agency of the Year and was on the 2012 Creativity Agency A-list.

Throughout his career Mariano has worked with global and local brands such as InBev, Procter & Gamble, Coca-Cola, Cadbury, Milka, Trident, Adidas, Nike, Sony PlayStation, Sony Cyber-shot, Zoo de Buenos Aires, Hospital Alemán and the home electrical appliances local brand BGH.




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