The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Radio Jury

Tom Kraemer

Creative Director


New York

Tom Kraemer is currently a Sr. VP, Sr. Creative Director at BBDO New York.

Before making award-winning work for brands such as FedEx, Axe, eBay, Milky Way and Levi's, Tom helped create the Apple iPod Silhouette campaign.

Tom has worked at Goodby, Silverstein & Partners, Bartle Bogle Hegarty, New York and TBWA/Chiat/Day, Los Angeles. In addition to having work recognized by The One Show, D&AD, Art Director's Club, Andy's, CA and Clios, Tom has received Cannes Lions across four categories (cyber, film, print, radio). He won the Grand Kelly and Grand Effie (for Apple); and the Gold Kelly and Silver Effie (for Axe). His website is




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