The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2013 Design Jury

Hei Yiyang

Founder & Creative Director



Born in 1975. Founded SenseTeam in 1999. His works are about branding, exhibition planning, spatial design and publishing. He is one of the most active cultural exchange pioneers in China. He devotes himself to putting different mediums like graphic design, contemporary art, advertising, architectural space, city, society together, to make the works interesting, meaningful and valuable.

SenseTeam SenseTeam is the most energetic and farsighted team in global Chinese creative teams. It focuses on civility and sociality.

Award & Jury New York ADC One Gold Award ,Two Silver Award, Three Merit Award?Cannes Lions International Festival of Creativity Two Silver Award?New York One Show Design One Gold Award, One Silver Award, Six Merit Award?D&AD Four in book?Adfest Design Lotus Two Gold Award, Two Silver Award?Red Dot Two Best of the Best Award, Six Merit Award; HKDA Awards One Gold Award, Two Bronze Award, Eight Excellence Award?Eight Merit Award?GDC One Gold Award?One Silver Award?Five Bronze Award?Twenty Merit Award.

He was part of the jury for many creative competitions including Longxi Awards, Adfest, HK4As Kam Fan Awards and D&AD Awards.




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