The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Branded Entertainment Jury

Jason Apaliski

Creative Director

Pereira O'Dell

San Francisco

Jason Apaliski is Creative Director at Pereira & O’Dell and has been with the agency since its founding in 2008. Most notably, Jason led the creative development for “The Beauty Inside”, a social film for Intel and Toshiba that earned the agency an Emmy for “Outstanding New Approach” as well as an unprecedented three Grand Prix at Cannes for Film, Cyber and Branded Content. In 2014 his agency was named one of Fast Company’s “Top 10 Most Innovative Companies in Advertising” and was also named AdAge’s “Standout Agency of the Year”.

His previous work at Pereira & O’Dell for LEGO (“Go Miniman Go”, LEGO CL!CK”), Muscle Milk (“Sexy Pilgrim”) and Corona (“Most Liked Beer in America”) has taken the agency on a deep dive into branded entertainment and content.

Prior to joining Pereira & O'Dell, Jason worked at AKQA in San Francisco where he led art direction on premium brands including Xbox, Sprite, Visa, Microsoft and Red Bull. During his tenure at AKQA, Jason was a lead art director on the breakthrough Dark Marketing campaign for McDonalds, "The Lost Ring” as well as the staredown spoof, “Unflinching Triumph”, a full length film distributed online only for Red Bull. The Wall Street Journal’s weekend edition listed the movie at the number one position of “What to Watch” in new media content (April 2008) and referenced by Sports Illustrated the “most amusing sports parody”.




Follow Us