The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2009 One Show Radio Judges

Pete Figel

Los Angeles

Pete is a freelance copywriter based in Venice, California. He got his start at Y&R Chicago, where he worked on NASCAR, Sears, Miller Lite, Miller Genuine Draft, and numerous "high-concept" beers that don’t actually exist, nor will they ever be made. His work has been recognized by D&AD, Cannes, One Show, Radio Mercury Awards, Clios, Communication Arts, and the Young Guns International Awards. He's excited to be judging radio, a medium most clients pay a little less attention to.




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