The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2014 One Show Advertising Jury

Caprice Yu


Sid Lee

New York

Caprice is incredibly excited to join the Sid Lee family as Executive Creative Director of their New York office.

Although a native New Yorker, Caprice started her career at 180 in Amsterdam where she discovered the true meaning of a big idea. Working with an eclectic mix of talent and points-of-view from all over the globe, Caprice found that only what speaks to the gut or the heart transcends geographic and cultural lines. This has shaped her thinking ever since.

After five years in Amsterdam, Caprice returned stateside to work at BBH NY, then to the mountains of Boulder, Colorado at CP+B, before returning to BBH NY. Along the way, Caprice has received national and international recognition for her work on adidas, Google, Cole Haan, Microsoft, Ally Bank, The Guardian, Dr. Pepper Europe and Axe.




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