2014 One Show Advertising Jury

Geoff Edwards



San Francisco

Geoff Edwards is Co-Founder and Executive Creative Director of DOJO. Founded in 2009 with main office in San Francisco, DOJO is a cultural catalyst orchestrating traditional and digital channels, design, content, music and art.

Prior to launching DOJO in 2009, Geoff was Executive Creative Director at T.A.G., where his work on the Xbox 360 Halo 3 "Believe" campaign set first-day sales records by reaching $170 million—making it the highest gross of an entertainment product within 24 hours of its release, ever. In addition the campaign won virtually every top creative award worldwide including Best of Show at One Club, two Grand Prix Cannes Lions and Clio Advertiser of the Year. During his 22-year career, Geoff has received top honours from: One Club, AICP, ADDYs, Andy's, Art Directors Club, Cannes Lions, Clios, and D&AD. Geoff received Cannes Advertiser of the Year (2006 adidas), and was honoured as one of Creativity Magazine's Top 50, Board's "Top Art Director In The Country," and Adweek's "Creative All-Stars." Geoff has worked at prominent creative shops including Chiat/Day, JWT, and DDB/Chicago. He has co-founded four agencies: Spike/DDB, Element 79 Partners, T.A.G., and now, DOJO. Geoff has created lauded campaigns for leading brands: adidas, Lucas Entertainment, Logitech UE, Budweiser, Gatorade, McDonald's, and Boys & Girls Clubs of America, among others. He's worked with DOJO's Prototype Factory to create the tablet game ABDUCTIONARY that was written about in WIRED and Fast Company and won an Appy Award for Best Game App 2013.

He graduated with honours from Pratt Institute and is a member of the One Club, Art Directors Club of New York, and 4A's.

When not working, Geoff spends every moment with the loves of his life, wife Marie-Colette, daughter Ella, and son Tribe-Lloyd.




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